INSTAGRAM

INSTAGRAM

LIGHT FOREST

LIGHT FOREST

STRATEGY, CREATIVE DIRECTION

STRATEGY, CREATIVE DIRECTION

PROBLEM

PROBLEM

How to turn Instagram's San Francisco office into an epicenter for creativity and engineering.

Turning Instagram's San Francisco office into an epicenter for creativity and engineering.

INSIGHT

INSIGHT

First time visitors are looking for something bold. Daily visitors are looking for something dynamic and meaningful. 

First time visitors need something bold. Daily visitors need something dynamic and meaningful. 

CASE STUDY

CASE STUDY

SOLUTION

SOLUTION

The Light Forest engages guests through dimensionalized expansion of ever changing Instagram content. 

The "Light Forest" engages guests in an exploration through dimensionalized expansion of ever changing instgram content. 

VALUE

VALUE

The installation is filled with photographic opportunities for visitors to memorialize their experience.

The installation is filled with photographic opportunities for visitors to memorialize their experience.

HIGHLIGHTS

HIGHLIGHTS

2G0A6706
IG_NEWCOLOR (16 of 17)

LIGHT COLUMN

LIGHT COLUMN 

light_column_3

PROCESS

PROCESS

IG_16_02
View-1-Opt-25
COLUMN_DISTRIBUTION3
9-2
3
Slide

I worked on the Light Forest while working at HUSH (heyhush.com)

I worked on the Light Forest while working at HUSH (heyhush.com)

davidlehmandavid@gmail.com

New York, NY