LIGHT FOREST
LIGHT FOREST
STRATEGY, CREATIVE DIRECTION
STRATEGY, CREATIVE DIRECTION
PROBLEM
PROBLEM
How to turn Instagram's San Francisco office into an epicenter for creativity and engineering.
Turning Instagram's San Francisco office into an epicenter for creativity and engineering.
INSIGHT
INSIGHT
First time visitors are looking for something bold. Daily visitors are looking for something dynamic and meaningful.
First time visitors need something bold. Daily visitors need something dynamic and meaningful.
CASE STUDY
CASE STUDY
SOLUTION
SOLUTION
The Light Forest engages guests through dimensionalized expansion of ever changing Instagram content.
The "Light Forest" engages guests in an exploration through dimensionalized expansion of ever changing instgram content.
VALUE
VALUE
The installation is filled with photographic opportunities for visitors to memorialize their experience.
The installation is filled with photographic opportunities for visitors to memorialize their experience.
HIGHLIGHTS
HIGHLIGHTS
LIGHT COLUMN
LIGHT COLUMN
PROCESS
PROCESS
I worked on the Light Forest while working at HUSH (heyhush.com)
I worked on the Light Forest while working at HUSH (heyhush.com)
davidlehmandavid@gmail.com
New York, NY