PROBLEM

PROBLEM

How to create a template for the Global Partner Center experience, which will inspire visitor experiences around the world, while also enabling regional variations.

Global Partner Centers need to provide a template for inspiring visitor experiences around the world while also enabling regional variations.

INSIGHT

INSIGHT

Having a core strategic vision and overarching guest narrative enables flexibility and regional adjustment.

Having a core strategic vision and overarching guest narrative enables flexibility and regional adjustment.

SOLUTION

SOLUTION

Global Partner Centers are branded environments punctuated by interactive installations that express Facebook’s mission, culture, products and services. 

Facebook's Partner Centers now contain the same series of experiential activations that explain Facebook's culture and products. These experiences are organized around a singular narrative arc.

VALUE

VALUE

In addition to having a scalable narrative strategy, the activations themselves collect experience data to improve and evolve the storytelling.

Facebook's Partner Centers now contain the same series of experiential activations that explain Facebook's culture and products. These experiences are organized around a singular narrative arc.

NARRATIVE STRATEGY

NARRATIVE

NARRATIVE INTEGRATION

IMPLEMENTATION

THE SPARK

THE SPARK

THE GLOBE

THE GLOBE

INSTAGRAM

INSTAGRAM

SPOTLIGHT

SPOTLIGHT

SPOTLIGHT

THE FOUNTAIN

MOBILE PATTERNS

MOBILE PATTERNS

POSTER TAKEAWAY

POSTER TAKEAWAY

I worked on Facebook's Global Partner Centers while at HUSH (heyhush.com)

I worked on Facebooks Global Partner Centers while working at HUSH (heyhush.com).