PROBLEM

PROBLEM

How to communicate Google’s transformation of broad data into pesonalized experiences, through a series of meaningful activations.

Google wanted to inspire existing business partners to utilize their new, constantly evolving data tools in creative ways.

INSIGHT

INSIGHT

Data doesn't have to be big to be meaningful. A single data point can tell a story.

Google wanted to inspire existing business partners to utilize their new, constantly evolving data tools in creative ways.

CASE STUDY

CASE STUDY

SOLUTION

SOLUTION

Deep City, a holistic experience within Google’s NYC headquarters, inspires guests with the power of their own simple data.

Deep City creates three immersive experiences demonstrating how data tools can generate depth and meaning from simple information.  The first experience uses visual inputs, the second responds to the visitor's interests, and the last summarizes that visitor's data relative to others.

VALUE

VALUE

Guest walk away with a personal understanding of the power of Google's newest data tools.

Collectively these experiences demonstrate the new creative potential Google offers its partners through data tools, inspiring deeper partner understanding and engagement.

ACTIVATION MAP

ACTIVATION PLAN

SKYWALK

SKYWALK

THE PASSAGE

THE PASSAGE

CITY CAVE

CITYCAVE

PROCESS

HIGHLIGHTS

I worked on Deep City while at HUSH (heyhush.com).

I worked on Deep City while at HUSH (Heyhush.com).