LEAD ON PITCH
How to express company culture on Capital One’s primary campus in McLean, Virginia.
Capital One Corporate wanted to connect emotionally with their thousands of employees in bank branches across the country through a lobby installation in their McLean, Virginia HQ.
To create deeper engagement, a digital activation should be visually rich and also tied to real data narratives.
Simply displaying numbers and data leaves the viewer cold. People resonate emotionally with shared human experiences.
Workplace Visualizations inspires through constantly evolving digital visualizations.
A central experience within HQ playfully visualizes the activities of every Capital One branch across the country, using real-time data that has been visually humanized to inspire connection.
Using company data to drive the evolving visuals grounds the experience in information uniquely held by Capital One.
This installation not only facilitates emotional connections for employees, but also gives HQ something more meaningful and personal to the company than art and decoration that would traditionally occupy such a space.
I worked on Capital One's Workplace Visualizations while at HUSH (heyhush.com)
I worked on Capital One's Workplace Visualizations while working at HUSH (heyhush.com).