PROBLEM

PROBLEM

How to launch a massive anniversary campaign for Chobani across many platforms with a powerful, singular experience. 

Chobani wanted to give something back for its 10th anniversary. I worked with Chobani's brand and advertising teams to turn that desire into a brand experience. 

INSIGHT

INSIGHT

Installing a suprising structure in a familiar location like Grand Central Station is a simple way to grab visitors' attention.   

Bold brand experiences need to capture the attention of new customers while reinforcing what makes the brand great to existing customers.

CASE STUDY

PROBLEM

SOLUTION

SOLUTION

The Giving Tree allowed each visitor to plant a digital “seed” and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to No Kid Hungry.

Chobani wanted to give something back for its 10th anniversary. I worked with Chobani's brand and advertising teams to turn that desire into a brand experience. 

VALUE

VALUE

The donated yogurt aspect of the installation served as a microcosm of Chobani's larger real-world contributions.

Bold brand experiences need to capture the attention of new customers while reinforcing what makes the brand great to existing customers.

HIGHLIGHTS

SOLUTION

PROCESS

PROCESS

I worked on The Giving Tree while at HUSH (heyhush.com).

I worked on "Giving Tree while at HUSH (heyhush.com).